SEA Agency at the service of growth
Arcane helps you get the best out of Google and Bing tools, data and insights to continue to bring you value on SEA to make it a key vector of growth.
for the same budget
Experts
They translate your key marketing moments, your value proposition and your objectives into operational actions in SEA campaigns. They operate and optimise your campaigns on a daily basis.
Technology
We have developed a unique technology that enables you to control Google's smart algorithms and make full use of your proprietary data.
Insights
Arcane is an SEA agency founded by two former Google employees. Since the very start, we have enjoyed a close working relationship with the Mountain View firm, enabling us to offer ever greater insights to our clients.
Full management service
Outsource campaign management
Our experts activate and manage your SEA campaigns, from taking into account your needs to daily operations on the account. Arcane shares the details of operations, performances and budget monitoring with you with the greatest transparency thanks to our tools.
Feed Activation
Improving the performance
of digital channels
Thanks to the activation of data feeds, we can exploit a wide range of advanced features to take performances to the next level, such as Ad Customize, Dynamic Search Ads and Google Shopping, Local Inventory Ads etc.
Reporting
Having a clear 360°
vision of performances
Our expertise in automated custom reporting increases your efficiency and ability to make the right decisions on a daily basis and activate your proprietary data in an intelligent way. We deploy our expertise on Google Data Studio, as well as our dedicated solutions: HubMetrics and AdScale.
Audit
Evaluating the quality and relevance
of your campaigns.
Our tried and tested audit methodology includes more than 50 criteria for understanding, checking, improving and innovating around your paid search marketing. Our experts can spot quick wins that will rapidly improve the performance of your campaigns and impact the growth of your turnover.
Search Ads 360
Optimisation and Management
- Bidding strategy: Exploiting all the richness of bidding strategies, particularly Auction-Time Bidding.
- Management & KPIs: Using all the richness and features of Search Ads 360.
- Business Data: Improving the quality of reporting.
- Inventory Management: Automatically synchronising your campaigns in line with the evolution of your stocks.
In-house training
Training your teams
- Learning: Education is firmly rooted in Arcane's DNA.
- Methodology: Acquiring advanced knowledge of SEA campaign management tools.
- Results: Managing accounts independently and proactively after training
Omnichannel SEA
Omnichannel strategy
- Our mastery of complex features enables us to go further in your SEA campaigns
- Local Inventory Ads: Reinforcing the synergies between your web ads and your physical stores.
- Direct Store Sales: Understanding the impact of your online advertising on in-store sales.
Supervised Management
Supporting your Acquisition Manager
- Keeping campaign management in house, whilst benefiting from our expertise in the defining and monitoring of your roadmap.
Replacement
Making up for the absence of a member of your in-house team
- Take advantage of our expertise while training a new staff member in house.
- Retain responsibility for your accounts.
30% increase in turnover generated by SEA
In France, Rakuten, as a trusted intermediary, combines the sale of new products by professional merchants with the resale of second-hand items between private individuals. Rakuten called on Arcane to boost the growth of turnover without adversely affecting the profitability of SEA campaigns.
25% higher Return On Ad Spend
Mister-Auto is an e-commerce company specialising in automotive spare parts since 2008 and has been part of the PSA group since 2015. Its sales catalogue currently includes 400,000 products and its 19 websites attract a total of 3 million unique visitors. In such a context, the automated optimisation of SEA campaigns, and of targeting in particular is key to enhancing performance.
38% increase in conversion rate
Lentillesmoinscheres.com is a company that has been in existence since 2005, specialising in the sale of contact lenses. Today, the site delivers to 27 countries, offers 164 types of contact lenses and care products, and has sold more than 50 million contact lenses. The company called on Arcane to improve the performance of SEA campaigns and make the best use of Google Ads bidding strategies using the Hagakure account structure.
Train your staff
Boulanger is a French brand specialising in leisure, multimedia and household appliances. It currently has 130 stores in France, 8,000 employees and 20,000 products on its site. Boulanger has reinvented itself over recent years, capitalising on an omnichannel purchasing pathway. Following the appointment of a new member of staff to manage the SEA budget, Boulanger went in search of a complete and empowering training course to support them.
Why should you buy your brand on SEA?
Restructuring of Google accounts and implementation of a new campaign and strategy management process. Upskilling of staff. Adaptability and flexibility in relation to the context and new challenges.
Arcane assists us in reaching our growth objectives in turnover/acquisition of new customers. I welcome their support on a daily basis, the relevance of their advice and their availability. Arcane is a real business partner for us.
We succeeded in reaching great performance very rapidly: decrease in CPA and rollout of new strategies that are better adapted to the company's objectives. Their support is just what we need to assist and advise us in this process.
