TikTok is getting ready to launch a new range of online shopping tools based on e-commerce.
The objective is to maximise its revenue potential, according to information just in from the United States.
This means one important thing: product feeds are going to be pushed on the platform!
Learn more about these new features and the impact they may have in the next few months.
Collection Ads Feature
This new option will guide users to relevant products based on content, by matching their product catalogue list with certain videos.
Dynamic Product Ads (DPAs)
These ads use product feeds to generate automated advertising. They can also automatically retarget TikTok users with relevant content depending on how they interact with advertisers' websites and the app's contents.
Promotional stickers
These stickers will enable advertisers to integrate sales or promotional alerts that can be customised directly in the product feeds. A button (showcase sticker) will also make it possible to add a link to the product miniatures below a video.
Rapprochement with Douyin
It's clear to see TikTok's desire to get closer to Douyin, its Chinese version. The platform now draws most of its revenue from in-app purchases, rather than advertising.
TikTok is therefore seeking to do the same by offering appropriate formats. To do that, the platform is already relying on its ability to introduce new products to users.
TikTok states in an accompanying note that 47% of users buy a product after seeing it on the social network. In parallel, its advertising business increased greatly last year (+500% in the USA).
The growth of TikTok
TikTok is growing constantly, with more than 730 million users across the world! At this stage, it's easy to imagine the platform reaching a billion users in the medium term.
It therefore comes as no surprise that advertisers are increasingly interested in the social network. With a particularly young audience (59% of users are under 24 years of age), it offers very useful targeting opportunities, whilst also suggesting that when those users are older, they will still be on TikTok, thus becoming a new target for brands.
These new features will also guarantee more stable sources of revenue which are also fairer for content creators.
All these new features should be watched closely to avoid missing the watershed that the platform has before it. Please feel free to contact us if you want to launch your brand on TikTok or get some insights...
