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Published on 10 December, 2021

Why should you buy your brand on SEA?

Appearing at the top of the search result pages, whether on Bing or Google, is essential for brands.

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Published on 18 October, 2021

Setting up a Hagakure structure on Google Ads

Google Ads accounts had tended to have very complicated structures for several years. Why so complicated? Because the ob ....

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Published on 18 October, 2021

The Inventory Management feature on Search Ads 360

Search Ads 360 is Google's paid platform for the management of your marketing campaigns on search networks. This tool co ....

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Published on 05 October, 2021

Black Friday 2020: how to optimise your e-commerce campaigns

29 November 2019 saw the start of that year's edition of Black Friday. This commercial operation, that came to us from t ....

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Published on 30 June, 2021

Using Dynamic Search Ads (DSA) by Google Ads

By selecting the right goals, messages and budgets, you can bid on certain strategic keywords to target potential custom ....

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Published on 10 May, 2021

SEA campaigns: 5 top tips to get off to a good start

SEA is one of the most profitable paid levers on digital for brands. It makes it possible to capture the purchasing inte ....

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Published on 10 May, 2021

Why use and optimise Local Inventory Ads?

Are you a retailer, and you want to offer the very best omnichannel shopping experience to your customers?

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Published on 10 May, 2021

Develop your omnichannel approach with Store Sales Direct on Google Ads

The customer journey from discovering a product to buying it is complex. The journey is made up of several touchpoints b ....

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Published on 10 May, 2021

What are the differences between Google Ads and Search Ads 360?

Google Ads (formerly Google Adwords), is a platform that enables the management of paid text ads on the Google search en ....

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