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Published on 10 May, 2021

What's the new version of Google Analytics, GA4?

Google Analytics is reinvented! On 14 October, the Mountain View company announced in its blog the release of its new ve ....

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Published on 10 May, 2021

What are the differences between Google Ads and Search Ads 360?

Google Ads (formerly Google Adwords), is a platform that enables the management of paid text ads on the Google search en ....

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Published on 10 May, 2021

Optimise your bidding strategies with auction-time bidding on Search Ads 360

Automatic and Smart Bidding strategies in SEA have been around for years on Google Ads and Search Ads 360

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Published on 10 May, 2021

Google Ads: updating keyword matches

A few days ago, Google announced a major change in the updating of keyword matches on Google Ads starting from 18 Februa ....

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Published on 10 May, 2021

Black Friday: stand out from the competition by using product feeds

Last week, we offered you an article dedicated to Black Friday, with our advice on getting the most out of this key peri ....

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Published on 10 May, 2021

Apple Search Ads: how they work and best practices

Here at Arcane, we often approach subjects related to the acquisition of new customers directly over the web.

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Published on 09 May, 2021

Instagram launches its Shopping feature on IGTV

Shopping is gradually becoming the new normal on Instagram. The platform's Shopping feature is now available in the IGTV ....

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Published on 09 May, 2021

How to increase your sales via Instagram

In a few years, the social network Instagram has become a go-to destination for sellers wanting to strengthen their digi ....

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Published on 10 December, 2019

GTIN and EAN: the Google Merchant Center is evolving

The quality of product feeds is key to the performance of Google Shopping campaigns. It's a fact that poor-quality produ ....

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