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Published on 10 May, 2021

The disappearance of third-party cookies from Google Chrome

This is no longer news: last January, Google announced that it wanted to remove third-party cookies from its Chrome brow ....

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Published on 10 May, 2021

LinkedIn Ads: how do you advertise on LinkedIn?

LinkedIn is the social network with the biggest audience of professionals in the world. With LinkedIn Ads, brands can re ....

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Published on 10 May, 2021

Live shopping: the new online shopping trend

Live shopping is a real phenomenon in China and reuses the main principles of home shopping, enabling users to buy a pro ....

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Published on 10 May, 2021

SEA campaigns: 5 top tips to get off to a good start

SEA is one of the most profitable paid levers on digital for brands. It makes it possible to capture the purchasing inte ....

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Published on 10 May, 2021

Why use and optimise Local Inventory Ads?

Are you a retailer, and you want to offer the very best omnichannel shopping experience to your customers?

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Published on 10 May, 2021

Why is attribution key to budgetary efficiency?

On 8 December, Arcane took part in the Digital Acquisition Day organised by AntVoice.

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Published on 10 May, 2021

Develop your omnichannel approach with Store Sales Direct on Google Ads

The customer journey from discovering a product to buying it is complex. The journey is made up of several touchpoints b ....

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Published on 10 May, 2021

User consent: how to comply with CNIL (the French national information science and liberties commission)

Orchestrating proprietary data These days, proprietary data are collected in great numbers and within the law by our cli ....

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Published on 10 May, 2021

Story Pins: the new story format from Pinterest

Pinterest is announcing a twist in the world of stories with the launch of its own format: Story Pins, in beta version.

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